The Brand: Introducing Purdy & Figg
Back in 2018, best friends Purdy Rubin and Charlotte Figg decided to make cleaning products they'd actually feel good using – both for themselves and for the environment. Purdy Rubin and Charlotte Figg were fed up with toxic cleaning products in plastic packaging, so they decided to make alternatives they’d actually feel good about using – both for themselves and the environment. After experimenting with different formulas Breaking Bad-style in their garage, they launched Counter Clean, an ultra-concentrated all-purpose cleaner, in 2022. Purdy & Figg has been growing (in a planet-friendly way) ever since!
The Challenge: Purdy & Figg Needed An Amazon Strategy
Being a Shopify brand first and foremost, P&F partnered with Successful Seller in their first year of operations to grow and scale their Amazon brand.
Successful Seller offered something Purdy & Figg a bespoke, brand specific plan to grow organically on Amazon, diving headfirst into the competitive cleaning products category.
Traditionally, an brand will have one person, or a half-person working with Amazon — but when Purdy & Figg partnered with Successful Seller, they suddenly had a dedicated team that focused on one thing...
Successful Seller's Approach to Growing an Organic, Sustainable Amazon Store for Purdy & Figg:
Conducted an in-depth analysis of Purdy and Figg's brand identity, target audience, and products.
Developed a customized e-commerce plan that emphasized the brand's cleaning non-toxic ethos.
Utilized niche-specific marketing strategies to reach a highly targeted audience.
Evolved successfully through several brand-reboots
Top Tier service, support and Amazon handling from start to finish.
Crafted 100% listing scores with product diversification, targeted marketing, and brand positioning.
Enhanced PPC strategies including leveraging brand videos on Tik Tok that create sales.
Amazon A9+ algorithm strategies include deep dives into Brand Registry and increasing share of niche related categories.
Implemented data-driven insights to continuously refine and optimize the strategy.
Results From The Collaboration:
Year on Year (on Year) Growth of 350%
We're proud to partner with Purdy & Figg. They're not just a brand to us, it's our brand, too and we love working together. We've a part of their mission to revolutionize cleaning.
2024, our target is nearly as ambitious, but will require an entire overhaul of our team, systems and strategies for growing the brand to a mature level on Amazon:
Our focus will be on upping review collection
Systematically growing our Ad Spend while Maintaining TACOS
Premium A+ and Amazon Store Improvements
Inventory Management Excellence, especially in Q4
Want to be one of success stories, like Purdy & Figg?
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