The Brand:
Uniti Med is a healthcare staffing agency in Nebraska who wanted to look at ways to get more nurses through their website funnel. They have terrific jobs for nurses nationwide, but were looking at ways to improve their conversion rate.
The Challenge With Their Website Funnel:
With lots of information on the website and a lack of direction on the home page, we noticed that visitors were coming to the site and either getting confused and leaving or spending an incredible amount of time on the page but not engaging.
The Strategy:
Creating an easier website workflow involves streamlining the process of navigating and interacting with their website came with the goal of increasing user experience and making signing up easier.
1. Understand User Needs and Goals
Before revamping your website workflow, it's crucial we understood what actions we wanted our nurses to take, and why. We conducted on the ground user research, surveys, and google analytic insights to gather insights into how visitors interact with your website. Identify common pain points, user frustrations, and areas for improvement.
2. Map Out the User Journey
While mapping out the user journey in a map,. we helped the team visualize the steps users take to accomplish their goals on your website. This map outlined the various touchpoints and interactions users have from initial engagement to conversion. By identifying potential roadblocks or bottlenecks in the user journey, such as too many text pages, or not enough call-to actions, we were able to prioritize areas for optimization.
3. Simplify Navigation
Simplify website navigation to make it intuitive and easy to use. We limited the number of menu items and categorize content logically to help users find what they're looking for quickly. We implemented a clear and consistent navigation structure across all pages of your website to enhance usability.
4. Optimize Page Layout and Design
We optimized page layout and design to improve readability and visual hierarchy. By using whitespace effectively to reduce clutter, we were able to guide users' attention to important elements.
5. Implement Clear Call-to-Actions (CTAs)
We used clear and compelling CTAs throughout the website to guide users towards desired actions, in this case, "APPLY NOW." We made CTAs visually distinct with contrasting colors (the unique red in their logo) and concise, action-oriented language to encourage nurse engagement.
6. Leverage Automation and Personalization
Leverage automation and personalization to tailor the user experience based on individual preferences and behavior. We created personalized messages that resonated with the nurses in their automated chatbot, instead of the generic message which was clunky.
8. Optimize for Mobile Responsiveness
As nurses are on the go, we fully optimized the site for mobile devices to accommodate users who access your site on smartphones and tablets.
By implementing these strategies, Successful Seller created an easier website workflow that enhances user experience, drives engagement, and ultimately leads to increased conversions and business success.
The Result:
As a result of Successful Seller's efforts, Unitimed experienced improvements in user engagement, conversion rates, and overall customer satisfaction. Healthcare professionals found it easier and more convenient to Apply for jobs on Unitimed's website, leading to increased sales and revenue for the company. Additionally, Unitimed's brand reputation and credibility were strengthened, positioning them as a trusted provider of healthcare products in the industry.
Better chatbot conversions overnight
Increased metrics on retention rate
Increased time on site
Increased sign-ups and conversion
Overall easier layout for their target demographic.
Want to work with us to improve your conversions. on your website? Reach Out!